Toronto’s SickKids hospital has garnered much attention thanks to the award-winning  “VS” campaign. SickKids has changed their messaging and invited new and previous donors to “fund the fight”.

As a part of the roll out of the 2016 campaign, we targeted monthly donors by email and set them on a one-to-one journey with multiple touchpoints. We included patient stories in the form of short anthemic videos to promote all the work that the hospital has done and intends to do with continued support.